Building from Scratch: Launching a Profitable Ad Account for GWB Harthills
A case study on creating and scaling a successful Google Ads strategy for a brand new account.
About the Client
GWB Harthills Solicitors is a forward-thinking law firm ready to expand its digital footprint. Having never used Google Ads before, they approached me with a clean slate and a clear goal: to establish a new, profitable channel for attracting high-quality client cases online.
The Blank Canvas Challenge
Launching a new ad account presents a unique set of challenges. Without any historical data, the primary task was to build a strong foundation correctly from day one to avoid wasted spend and ensure a fast path to profitability. The key objectives were:
- Define the Strategy: Pinpoint the most valuable practice areas and ideal client profiles to target.
- Flawless Technical Setup: Implement perfect conversion tracking for both calls and form fills to measure true ROI.
- Create & Launch: Build and launch the initial campaigns with a research-backed structure.
- Intelligent Scaling: Develop a plan to grow the account once initial performance data was gathered.
A Methodical Approach to Growth
I implemented a phased approach, moving from strategy and setup to launch and intelligent scaling.
Strategy & Discovery Calls
We started with a series of Zoom calls to dive deep into their business. We mapped out their core services, defined what a “quality lead” looks like for them, and established clear goals. This collaborative strategy formed the blueprint for the entire account structure.
Foundational Build & Launch
With a clear strategy, I built the account from the ground up. This included meticulous keyword research, creating compelling ad copy, and structuring campaigns into tightly-themed ad groups. Crucially, I set up robust conversion tracking before a single dollar was spent, ensuring we could measure every result accurately.
Data-Driven Scaling
After the first month, we analyzed the initial data to see what was working. We doubled down on the most profitable keywords and ad copy, and I scaled the budget strategically. We also launched a remarketing campaign to stay in front of people who had visited their website but hadn’t yet inquired.
The Results: From Zero to Hero
50+
Qualified Leads in First 90 Days
(Building a consistent case pipeline)
3X
Return on Ad Spend (ROAS)
(Achieving profitability within one quarter)
Ready to Launch Your Growth Engine?
Starting with a new ad account is the perfect opportunity to build it right. Let’s create a powerful, profitable advertising strategy for your firm, together.
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