Scaling Success: How We Amplified a Strong Google Ads Account
A case study on taking a good account to the next level with advanced optimization and campaign expansion.
About the Client
Stretton Solicitors is a highly-regarded law firm with a solid reputation. Their Google Ads account was already in good shape, consistently generating leads. However, they had reached a plateau and were looking for an expert strategy to not just maintain, but significantly scale their results and reach new potential clients.
The Opportunity for Growth
The existing account was well-managed but had untapped potential. The primary opportunity was to move from a stable, maintenance-focused approach to an aggressive, growth-oriented strategy. The key challenges were:
- Budget Allocation: The budget was spread evenly, not prioritizing the highest-performing keywords that drove the most valuable cases.
- Limited Reach: The campaigns were confined to traditional search, missing out on vast audiences across Google’s other platforms.
- Untapped Assets: The firm had a library of high-quality video testimonials and explainers that were not being used in their marketing efforts.
My Strategic Scaling Plan
Instead of a complete overhaul, my approach focused on strategic enhancements and expansion. I developed a plan to build on their existing success and unlock new avenues for growth.
Isolating “Winner” Keywords
I conducted a deep analysis to identify the top-performing keywords—the ones consistently bringing in high-value cases. These “winners” were moved into their own dedicated ad groups with an increased, focused budget. This ensured our top assets received the most visibility.
Launching Performance Max (PMax)
To expand beyond search, I launched a Performance Max campaign. By providing it with the firm’s best ad copy, images, and audience signals, we empowered Google’s AI to find new clients across all its channels, including YouTube, Display, and Gmail, dramatically increasing their reach.
Leveraging Video Assets on YouTube
Finally, I put their excellent video content to work. We launched a targeted YouTube ad campaign, using their compelling videos to build brand trust and capture the attention of potential clients in the consideration phase, driving both direct leads and brand awareness.
The Growth Achieved
+45%
Increase in High-Quality Leads
(More cases, not just clicks)
+60%
Expansion in Market Reach
(Across Search, YouTube, and Display)
Ready to Scale Your Success?
Even a strong campaign has room to grow. Let’s explore the untapped potential in your account and build a strategy for significant expansion.
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